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作者:劉佳楹
作者(英文):Chia-Ying Liu
論文名稱:推行企業社會責任活動對員工的組織承諾與信任之影響-調節焦點觀點
論文名稱(英文):The Impact of Corporate Social Responsibility Activities on Employees' Organization Commitment and Trust- A Regulatory Focus Perspective
指導教授:陳柏元
指導教授(英文):Po-Yuan Chen
口試委員:張國義
黃吉村
口試委員(英文):Kuo-I Chang
Chi-Tsun Huang
學位類別:碩士
校院名稱:國立東華大學
系所名稱:國際企業學系
學號:610833001
出版年(民國):109
畢業學年度:108
語文別:中文
論文頁數:64
關鍵詞:企業社會責任員工溝通心理契約調節焦點理論
關鍵詞(英文):corporate social responsibilityemployees communicationpsychological contractregulatory focus
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  現今社會越來越多企業意識到企業社會責任的重要,並且開始推行。本研究從信義房屋以及台達電所推行的企業社會責任案例中,發現到一個現象,那就是與員工溝通的重要性。員工是企業營運過程中相當重要的角色,同時也是企業重要的資產,當員工願意支持企業所推行的企業社會責任,企業才能順利運行。本研究使用心理契約來說明員工與企業之間的連結,並使用實驗設計的方式,以調節焦點理論為基礎,說明不同的CSR類型該用哪種調節焦點的溝通說服方式,才能達到配適效果,藉此提升員工的組織承諾與信任。實證分析結果顯示,不同的CSR類型雖不會對員工的組織承諾與信任造成影響,但當促進焦點搭配慈善性CSR比起促進焦點搭配創價性CSR,確實較能夠提升員工的組織承諾與信任,因此,在實務貢獻上,本研究建議企業應該重視不同的CSR類型對於員工來說可能會有不同的動機產生,若能搭配合適的調節焦點說服方式,才能有效提升員工的組織承諾與信任。
  Nowadays, more and more enterprises realize the importance of corporate social responsibility and begin to implement it. This study finds the cases of Sin Yi Realty Inc. and economize power company Delta electronics Inc. corporate social responsibility implemented, that is, the importance of communication with employees. Employees play a very important role in the operation of an enterprise, and they are also an important asset of an enterprise. Only when employees are willing to support the corporate social responsibility implemented by the enterprise, the enterprise can run smoothly. In this study, psychological contract was use to explain the connection between employees and enterprises. Also, experimental design was implied to illustrate which kind of regulatory focus should be used by different types of CSR. Based on adjustment focus theory to write message in order to achieve the matching effect of improving employees' organizational commitment and trust. According to the empirical analysis results, it shows that different types of CSR will not affect the employee's organizational commitment and trust. But, promoting CSR focus collocation charity than focus match its CSR, are indeed to improve the staff's organizational commitment, trust and contribution. Therefore, this study suggests that enterprises should pay more attention to different types of CSR for employees, it might have different motivations. To adjust the focus of the correct use of fit, can effectively improve the staff's organizational commitment and trust.

致謝 i
摘要 iii
Abstract iv
圖目錄 vii
表目錄 viii
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的與問題 5
第四節 研究流程 5
第二章 文獻探討與假說推導 7
第一節 企業社會責任 7
第二節 企業社會責任相關研究 10
第三節 心理契約 13
第四節 調節焦點理論 14
第五節 假說推導 17
第三章 研究方法 21
第一節 研究架構 21
第二節 研究方法與樣本選擇 21
第三節 實驗程序與變數衡量 22
第四章 實驗一 29
第一節 樣本和實驗設計 29
第二節 操弄性檢驗 29
第三節 分析結果 29
第四節 實證結果 30
第五章 實驗二 33
第一節 樣本和實驗設計 33
第二節 操弄性檢驗 34
第三節 分析結果 34
第四節 實證結果 34
第六章 研究結論與建議 39
第一節 研究發現與討論 39
第二節 理論意涵 40
第三節 實務意涵 41
第四節 研究限制與未來研究方向 41
附錄 43
參考文獻 59

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