|
This study uses the data of various types of the Retail industry from Census and tatistics Department of the Ministry of Economic Affairs from January 1999 to December 2017. Compare market share and growth rate of retail sales turnover of Virtual and Physical Stores by BCG matrix, under the concept of” type of business operation”,” types of goods sold”, and” The ratio of e-commerce turnover to overall turnover”. The market share and growth rate of virtual stores continues to grow. Under the concept of” type of business operation”, The market share of department stores and chain convenience Stores decline, the market share and growth rate of retail volume store continue to decline, and the market share and growth rate of supermarkets are still against the tide and experiencing growing sales. Under the concept of” types of goods sold”, food, beverage and tobacco retail and cosmetics retail market share increased slightly, and the growth rate dropped significantly. The market share of the sales volume of cloth and apparel retail business has been declining year by year, and the market share of communications and household appliances, household appliances and supplies, and cultural, educational, and entertainment products declined slightly, with growth rates dropping significantly and negative growth. Under the concept of” The ratio of e-commerce turnover to overall turnover”, the market share of food, beverage and tobacco retail sales has increased slightly year by year. The market share of cloth and apparel retail, cultural and educational, recreational goods retail and telecom and home appliance retailing declined year by year. Although the growth rate of the construction retail industry declined, the market share remained stable.
|